Five Ways To Make Your Personal Training Studio Stand Out


If you are someone who trains clients, you should consider upgrading your personal training studio. A studio that stands out could reap numerous benefits for personal trainers. Fortunately, with just a few quick and affordable changes, you can instantly turn your personal training studio into one that “Wows” your clients. Below, we’ve included five of easy ways to make your personal training studio stand out.

Good Music

One of the keys to creating a studio that stands out is creating an environment that is fun and engaging. Clients should look forward to coming to your studio, versus viewing it as a chore or a hassle. One of the quickest ways to improve the environment in your studio is by adding suitable music.

You’ll quickly find that when using good music, workouts are more fun and your clients train harder. You could take time to craft playlists explicitly tailored toward each client. Or, you could consider pre-made playlists on music services such as:

  • Spotify
  • Apple Music
  • YouTube

Variety Of Equipment

Over time, you may notice that your clients plateau in their workouts. Faculty instructor for the National Academy of Sports Medicine Fabio Comana told U.S. News that when we challenge ourselves beyond our current capacity during a workout, we tax our musculoskeletal and cardiovascular systems to higher levels than they’re accustomed.  Comano said that “adaptation is the physiological outcome” of pushing ourselves to new limits. What this means is that the more we push ourselves just beyond what we did before, the fitter and stronger we become.

To make your workouts more exciting and to prevent your clients from plateauing, make sure that you offer a variety of equipment. In addition to weights and cardio equipment, you’ll should look to add:

  • Yoga mats
  • Kettlebells
  • Boxing pads

Fresh towels for clients

Providing fresh towels is something that you could easily overlook when crafting your gym, but it’s something that will go a long way toward making a client feel appreciated. You should make sure that upon walking in the door or starting their workout, your clients receive a freshly-washed towel that does not smell sweaty or gross. You should also take the time to fold the towels. Again, a nice touch that demonstrates to your clients that you care.

A clean and spotless gym

Since your goal is to make sure that your clients find themselves wanting to return to your gym, a clean space is critical. According to Business Insider, people form first impressions within seven seconds. Make sure that the gym is organized and that you return weights to where they belong so that it is presentable. Consider investing in a few essential oil diffusers to put in various places to ensure the area always smells clean and refreshing.

You’ll also want to provide clean equipment and mats. Make sure you have disinfectant spray or wipes available to wipe down equipment after use. Our Yoga Mat Spray is all-natural, incredibly affordable, and will leave your mats smelling fresh. There are three different scents available:

  • Energizing
  • Lavender
  • Supa Dupa

Water Fountain

A water fountain is an excellent way to provide clean, filtered water to your clients. Customers will also feel as though they’re receiving an extra perk with their membership since you aren’t making them buy bottled water. Purified or filtered water removes foreign entities hazardous to our health, such as bacteria, parasites, chemical pollutants, copper, and led. Unpurified water can also taste bad, so make sure that you purchase a fountain with a quality purifier.


38 thoughts on “Five Ways To Make Your Personal Training Studio Stand Out

  1. Sandy Klocinski says:

    Smile and Say “Hello” to Everyone! As a trainer, you’re building professional relationships. To build them successfully, you need to be friendly and approachable.

  2. Jennifer D Raska says:

    These are all really great ways to keep clients! I love good music when working out so that was definitely a great tip! Thanks for the advice!

  3. rebecca foster says:

    I can’t wait for our new gym to be built in my town. All these things are great advice thank you

  4. Rosanne says:

    I work out at a facility of which many visitors say what impresses them most is the cleanliness. Good point in your article

  5. Tracey G says:

    Making sure everything is clean is super important. I hate going into a gym and everything just looks used and gross. I am not a germaphobe but when things smell like they have been used and sweat on I definitely don’t want to touch them.

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